Our Story

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Trade Vine Pty Ltd (TradeVine) was founded in January 2015 by James Leonhardt and Jim Teasdale. Building on our diverse backgrounds in agriculture, international trade, eCommerce and marketing, we set out to unlock opportunities in the international marketplace for Australian producers.

With a passion for quality Australian produce, our vision is to connect producers with international buyers, particularly throughout Asia. The TradeVine philosophy is to do things differently, eliminating links in the supply chain and reducing barriers to trade through fresh thinking.

We have already caused a stir locally and internationally. While it's early days, we have high expectations for the months and years ahead.


Jim Teasdale - Founding Director

Jim's professional experience extends across farming, agricultural trade, personal finance and management consulting. Born in Merredin, Western Australia, and raised in a farming family, Jim has a passion for the land and extensive agricultural ties.




James Leonhardt - Founding Director

James is a respected and well credentialed marketing and eCommerce professional. His experience takes in a range of industries including telecommunications, financial services, insurance and home entertainment. James moved with his career to London and Sydney before settling in his hometown of Perth. A lifetime love of Western Australia’s South West means he visits regularly and indulges in the beautiful produce from the region!






Peter Leonhardt - Senior Adviser

Peter is an independent company director and adviser with extensive business, financial and corporate experience. He is a     Chartered Accountant, former Senior Partner with PricewaterhouseCoopers and Managing Partner of Coopers & Lybrand in        Western Australia. His professional career with the firm spanned 35 years in Australia and overseas. Peter is currently Chairman of Carnarvon Petroleum and a director of CTI Logistics Ltd, companies listed on the Australian Stock Exchange. 

Peter came on-board as Senior Adviser in Ausgust 2015 and wil be a driving force as TradeVine embarks on exciting growth plans.